Are You Ready to Thrive?
I'm not just talking about getting by or coping. I mean really, truly building a life that's fuller and more vibrant.
If that question strikes a chord, then you're in exactly the right place.
I get it - making a big change like deciding to stop drinking can feel huge, maybe even a little daunting. But I'm here to tell you it is absolutely possible.
This is your time. And it really comes down to two things: your personal investment and your self-agency. That's just a fancy way of saying you're the one in the driver's seat of your own life.
With those two things, you can change your relationship with alcohol for good.
Built by Someone Who's Been There
So what makes Phenomenal different?
Well, imagine a program that wasn't designed by some expert in a lab coat, but by someone who's actually walked this exact path themselves. That's the key. This is built from real-world experience, not just from a textbook.
By the way, hello, I'm David. My own journey to a place of real peace and purpose is the entire reason this program exists.
When I look back, my life feels like a story in three parts.
First, there was the "Mad Men" era. I had this super successful, high-flying career in advertising. You can imagine the lifestyle. Enough said!
Then came the Land That Time Forgot. That's where I developed a dependency on alcohol. The dark period nobody talks about at parties.
And now, the Back to the Future phase. This is where I am now, where I found my real calling as a practitioner, coach, and advocate for a better way.
Going through all of that showed me something important: traditional formal addiction services don't click for everybody. They certainly didn't for me.
Traditional recovery tells you you're powerless. They ask you to surrender. They want you to identify as an alcoholic forever.
For some people, that works. But for a lot of intelligent, capable people? It doesn't resonate.
You don't feel powerless. You feel stuck.
You don't need to surrender. You need a better strategy.
I needed something different - something more empowering, less clinical. I looked for it. I really did. But I couldn't find it.
So I built it.
That's the why behind Phenomenal.
Two Strong Pillars
My approach to all this stands on two foundations.
On one hand, there's my lived experience. I've been in the trenches. I understand what it's like to feel trapped by alcohol, to try to change and fail, to wonder if you'll ever get free.
On the other, there's solid professional knowledge. I've trained with organisations like Forward Leeds, IPHM, and the Recovery Coach Academy to make sure this approach is not only empathetic but also safe and incredibly effective.
It's that blend of heart and head that really makes it work.
The Thrive Sobriety System
At the heart of the program is what I call my Thrive Sobriety System - a totally new, refreshing way to approach this whole thing.
Thrive isn't about restriction or what you're losing. It's a guided journey to fundamentally change your relationship with alcohol for good.
I designed it as a continuous cycle of growth. You seek to understand your patterns, learn by putting new practices into action, plan deliberately for the change you want, and grow through reflection on how far you've come. Each phase builds on the last, creating momentum that carries you forward.
This isn't a rigid, one-size-fits-all model. It's a dynamic, supportive process that works for real people in the real world - meeting you where you are and adapting to how you work best.
Real Tools, Real Support
Phenomenal is never about just abstract ideas. From the moment you begin, you get actual tangible tools in your hands.
I've put so much care into handcrafting the workbook and learning materials. They're designed to guide you every single step of the way so you never feel lost or like you're doing this all on your own.
The tools you use for your transformation should be inspiring in themselves. Phenomenal is designed to be both gorgeous and effective. Your journey toward self-compassion should feel like an act of self-care right from the beginning.





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Your Journey, Your Way
Here's what this looks like day to day:
The curriculum is self-paced. You go at the speed that's right for you.
But you're not alone. Not by a long shot. You get live weekly coaching, personal support directly from me, and access to a private, thriving community of people on the same path.
It's flexible. If you love connection, you can dive into our community and flourish together. If you're more of a solo person, that's totally cool too. You can access the entire program and set your own pace on your own terms.
I provide the map. You choose how to travel.
And here's my personal promise to you: I will never be a stranger on your journey. I'm not some faceless guide. I make it my business to be familiar with everyone's situation and progress.
Your success feels like my success, and I'm all in on helping you get there.
What People Are Saying
The real magic of this program isn't just in what I say - it's in the incredible transformations of the people who've been through it.
Lucy highlights something crucial: "This isn't just about inspiration - it's about practical tools. Real, actionable coping mechanisms for cravings and strategies you can use when things get tough. That's what makes a real difference."
Alex speaks to a feeling I know so well: "I felt stuck in that deep-down belief that I was just always going to fail. Phenomenal broke that cycle and helped me achieve a breakthrough I didn't even believe was possible."
Martha talks about power: "It's not about cravings having power over you - it's about realising you have the power to control them. That shift in perspective changed everything."
And get this: their stories can be your story.
What You'll Actually Achieve
Phenomenal is about so much more than just stopping drinking.
It's about becoming happier and healthier in every sense. Finding real balance in your life. Learning to manage your emotions without reaching for a drink.
And this is a big one: replacing all that self-criticism with genuine self-compassion.
When you boil it all down, the goal is threefold:
- Help you stop drinking
- Give you the tools to stay stopped
- Show you how to truly enjoy the freedom of sobriety
Because sobriety really is a privilege, not a restriction.
By the end of our journey together, you won't just be "not drinking." You'll have all the tools, skills, and confidence you need to truly thrive - and to build a future defined by its possibilities, not diminished by alcohol.
You Are Phenomenal
Why is all of this possible?
It's simple. You, right now, just as you are, already have everything you need inside you.
That's why I named the program what I did. Because you are phenomenal.
If you take away anything today, let it be this: The power to stop drinking is, and always has been, right there in your hands. I'm just here to help you unlock it.
So if you're feeling that spark, that voice inside saying "yes" - what do you say?
Let's do this.
Want All the Details?
If you're the type who likes to understand exactly what you're getting into before making a decision (smart), download the complete Phenomenal Program brochure.
Inside you'll find the full curriculum breakdown, detailed module descriptions, exactly what's included at each tier, and everything else you need to know to make an informed choice.
Book a free discovery call. We'll talk honestly about where you are and whether my approach fits what you need.
If we're a good match, we'll work together. If not, we'll know and maybe I can point you toward someone or something else.
Either way, you'll have clarity about your next step.
